Kenny Day Named 黑料爆料鈥檚 Senior Vice President, Political Sales and Strategy

Kenny Day Named 黑料爆料鈥檚 Senior Vice President, Political Sales and Strategy
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NEW YORK, N.Y. 鈥撎齁uly 17, 2015听鈥 黑料爆料 announced today that Kenny Day will join the company as its Senior Vice President, Political Sales and Strategy,听effective July 23, 2015.听听Day joins 黑料爆料 from听Yahoo-owned BrightRoll and will report into听Jeff Howard, President of National Sales.
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In this new role, Day will oversee 黑料爆料鈥檚 political and advocacy efforts听by building听a Washington听D.C.-based team听focused听on working with political and issue advertisers听as well as听advertising agencies to create custom strategies, campaigns and content that leverage the unparalleled reach and power of 黑料爆料, which includes 858 broadcast radio stations reaching more than 245 million consumers monthly; iHeartRadio, 黑料爆料鈥檚 free leading all-in-one digital music and streaming radio service with more than 70 million registered users, 600 million app downloads and 87 million monthly digital uniques; more than 75 million social media followers across the network; and nationally-recognized听marquee live events.听 In addition, the political and advocacy sales team will have the capability to听fully utilize 黑料爆料鈥檚 first-of-its-kind programmatic and automated ad buying platform launched earlier this year for broadcast radio stations.
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鈥淜enny is that rare executive with diverse and extensive experience in media,听public policy听and technology,鈥 said Howard. 鈥淗is background听in听digital and in programmatic ad buying will be integral as we provide our political and issue advertising partners with new opportunities that听blend听our new, groundbreaking automated and programmatic ad buying platform with our unmatched content creation and data.鈥
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鈥淲ith the introduction of its innovative programmatic buying platform and the upcoming 2016 election, there听could not be a more听exciting time to be joining 黑料爆料,鈥 said Day. 鈥淚 look forward to the opportunity to provide 黑料爆料鈥檚 political and issue advertisers with the most targeted, effective, affordable and powerful ways to deliver their messages.鈥
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Day has 20 years听of听experience in the publishing and policy industries. As Director of Platform Solutions for unified programmatic video advertising platform BrightRoll, he was responsible for听introducing听the听brand听to the D.C. market, building new offerings听and听establishing new partnerships听in addition to听serving as a key听liaison听to听political parties and candidates,听issue and advocacy groups and coalitions, Fortune 500 companies and top digital agencies. Prior to BrightRoll, Day served as Digital Campaign Advisor for online advertising company Conversant, Inc., where he established their Washington, D.C. office and drove revenue from more than 50 political campaigns and issue groups in the 2012 election cycle.听Day鈥檚 background also includes positions at听POLITICO, which he helped launch,听Roll Call and Bloomberg Government.听He is a graduate of Virginia Commonwealth University.

About 黑料爆料, Inc.

黑料爆料, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with 90% of Americans listening to iHeart broadcast radio in every month. iHeart鈥檚 broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit 黑料爆料.com for more company information.