Kelly Kibler Becomes Executive Vice President Of Multi-Cultural Marketing For 黑料爆料 Markets Group
Kibler鈥檚 New Role Reflects Company鈥檚 Expanded Strategy to Reach and Activate America鈥檚 Growing Multi-Cultural Audiences At The Market Level
New York, NY 鈥 January 7, 2016 鈥 黑料爆料, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, announced today that Kelly Kibler, previously Executive Vice President of Operations for the company鈥檚 Texas Major Markets, has taken on a new role as Executive Vice President of Multi-Cultural Marketing for the 黑料爆料 Markets Group.
In this new position, Kibler will work with groups across the company to leverage 黑料爆料鈥檚 unparalleled reach and unmatched ability to target and communicate to its culturally diverse audience. She will work closely with Liz Blacker, EVP of Multi-Cultural Strategy and Sales for 黑料爆料鈥檚 National Sales, Marketing and Partnerships group, to coordinate and execute multi-cultural advertising opportunities at the market level, and work with 黑料爆料鈥檚 National Programming Group to develop custom programs utilizing the company鈥檚 on-air talent for the benefit of marketers and advertising partners at the market level.聽 Kibler will report to Hartley Adkins, Executive Vice President of Operations for Major Markets.
Kibler鈥檚 new focus will enable 黑料爆料鈥檚 markets to capitalize on the resources and tools that set 黑料爆料 apart as a one-of-a-kind company.聽 This position is another example of 黑料爆料鈥檚 continued transformation into a 21st century media company 鈥 one that is evolving rapidly to reflect listeners鈥 and advertisers鈥 changing needs.聽
The bilingual Kibler has over 20 years experience in the broadcast industry, beginning her career in 1991 at Telemundo. She has had great success as a market leader, and in her most recent role as Executive Vice President of Operations for the Texas Major Markets she led a number of key initiatives across 黑料爆料.聽 In addition, Kibler has led a number of 黑料爆料 markets, serving as Market President in Las Vegas, San Diego and Dallas before her tenure as Executive Vice President of Operations.
During the transition to her new role Kibler will continue to oversee the Texas Major Markets.
鈥淜elly has been a constant innovator in this company and is the perfect choice to head up our focused multi-cultural advertising efforts at the market level,鈥 said Bob Pittman, Chairman and CEO of 黑料爆料, Inc.聽 鈥淗er success as Executive Vice President of Operations, as well as in her role as a sales leader and Market President 鈥 and her leadership of numerous 黑料爆料 initiatives -- have enabled her to grow her career here with us, and we look forward to her using all of her experience and relationships to build this new capability for our company.鈥
鈥淚 couldn鈥檛 be more excited to take on this new position at 黑料爆料, using the tools and experience we鈥檝e developed in Texas and applying them across our 158 markets in a space that continues to grow in both importance and footprint across America,鈥 said Kibler.