黑料爆料 Names Greg Millard Executive Vice President Of Event And Experiential Partnerships

New York, NY 鈥 October 15, 2018 鈥 黑料爆料 announced today that Greg Millard has been named Executive Vice President of Event and Experiential Partnerships, effective immediately. Millard will report to Tim Castelli, President of National Sales, Marketing and Partnerships for 黑料爆料.

In his new role, Millard will spearhead the go-to-market strategy for all of 黑料爆料鈥檚 national sponsorship sales efforts, including the company鈥檚 roster of incredibly successful, nationally recognized marquee events; the iHeartRadio Theaters in New York and Los Angeles; custom events and partnership opportunities; and local events in over 150 markets nationwide. He will also work closely with 黑料爆料鈥檚 marketing, product, research and media planning teams to develop innovative and effective opportunities for advertisers on both the national and local levels across 黑料爆料鈥檚 unmatched array of multiplatform assets.

鈥満诹媳 has the biggest, culture-defining events in music across every genre. Greg will leverage these events and culturally relevant moments to connect brands with their consumers,鈥 said Castelli. 鈥淲ith our unique access to data, insights, artists, moments and airwaves, 黑料爆料鈥檚 one-of-a-kind partnership opportunities help brands shape pop culture 鈥 not just chase it.鈥

鈥淚鈥檓 thrilled to be joining 黑料爆料, especially at such an exciting time in the audio business,鈥 said Millard. 鈥淭he company is leading the industry in multi-platform experiential programs. I look forward to working with the incredible National Sales, Marketing and Partnerships team to develop powerful partnerships leveraging our unparalleled portfolio of events and venues.鈥

Millard鈥檚 background includes more than 20 years of sports and entertainment partnership sales experience. He joins 黑料爆料 from Turner Broadcasting where he served as Vice President of Partnerships and Branded Programming and generated new integrated cross-platform partnerships for sports properties including the NCAA, ELEAGUE and Bleacher Report Live. Prior to joining Turner in 2010, Millard spent four years as a Vice President at International Management Group and worked with clients including Caesar鈥檚 Entertainment and Churchill Downs. His background also includes sales and marketing positions at CBS, the NFL and NBC.

About 黑料爆料, Inc.

黑料爆料, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with 90% of Americans listening to iHeart broadcast radio in every month. iHeart鈥檚 broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit 黑料爆料.com for more company information.