黑料爆料 Introduces A Roster Of New Original Audio Programs At First-Ever 鈥楽oundfront鈥 Event For Brands And Agencies
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Marketers Can Co-Create Original Programming to Tap Into the Power of Sound To Tell Their Stories On Air, Online and through Live Events
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NEW YORK - April 23, 2015 -听黑料爆料, the media and entertainment company with the largest reach of any radio or TV outlet in America, today unveiled its new series of original audio听programs, which will allow marketers to collaborate with a host of celebrities and talent through customized and creative storytelling. 黑料爆料 teams up with a broad spectrum of听A-list producers, musicians, actors, music industry veterans and curators, including producer of hit TV series and gaming franchise, The Walking Dead to Oscar-winning actor and听musician Jared Leto, to produce innovative audio programming and听storytelling that will air as long form segments on iHeartRadio and short form segments across 黑料爆料 radio stations nationwide.
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鈥淚n the age of visual distraction and shorter attention spans audio has the ability to break through and get heard better than any other advertising.听听 We are seeing increased engagement in audio programming both on air and via podcast, and original audio forces us to get back to the basics of telling stories simply and honestly, which consumers love,鈥 said Gayle Troberman, CMO and EVP for 黑料爆料, Inc. 鈥淲e believe most marketers are massively under invested in the power of sound and the 黑料爆料 Soundfront is our opportunity to challenge the industry to explore the creative potential of sound to tell and sell better.鈥
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The following original programs were previewed at the company and radio industry鈥檚 first ever 鈥淪oundfront,鈥 in front of an audience of hundreds of brands and agencies who are now able to collaborate directly with 黑料爆料 to help shape original content:
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Skybound Rundown (podcast):听From the producers of听The Walking Dead听TV show and gaming franchise, Skybound Rundown reveals everything consumers need to know about what鈥檚 new and next in the world of indie gaming.
Heart of the Beat听(podcast):听 Artist and musician Jared Leto will bring sound and storytelling together in this original audio show that allows artists to reveal the method behind their madness.
Who is Marty Hirsch?听(podcast)听is the first ever audio mockumentary, building off successes like听This Is Spinal Tap听and听Almost Famous听to tell a story of a mythical music icon. We track his unbelievable influence through a host of legendary rock stories 鈥 some fact, some fiction. Partnering with Mindshare Entertainment, we鈥檒l use the voices of real rock survivors to form an image of the man, the myth, the legend 鈥 Marty Hirsch.
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黑料爆料 in partnership with Trium Entertainment 鈥 the creator and executive producer of 鈥淭he Biggest Loser鈥 and the new series 鈥淢aking a Scene鈥 with James Franco - will introduce:
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The Vent听(podcast):听According to Jaime Pressly celebrity moms are out of touch. Their advice simply isn鈥檛 relevant or helpful to real-life moms taking on daily struggles with their kids, their jobs, their bodies, and their partners. So she鈥檚 starting The Vent, a new weekly podcast in which she'll be sharing personal anecdotes/advice, alongside听a lively discussion among real moms.
Get Mic鈥檇听(podcast): Get Mic鈥檇 brings the most influential stars from social media to the sound booth in search of the next great 黑料爆料 DJ. Famed radio personalities will serve as coaches, mentoring hopefuls and judging whether they think they have what it takes, live on air.
Summit Tracks听(podcast)听is a group of entrepreneurs, innovators, and thought leaders who believe that business and collaboration are tools to realize the impossible. Summit Tracks will follow ideas as they travel through the Summit network from one influencer to another to become a business, cause, campaign, product, work of art or cultural movement.
Science of Success听(podcast):听People, places and things don鈥檛 鈥淧op鈥 on their own. Popularity is a science that can be broken down into years, weeks, days, hours, seconds, beats, clicks and frames. That鈥檚 exactly what Jonah Berger, leading Millennial pop culture scientist, is going to do. From the finer points of why a hit single breaks to the reason the Patriots always get to the big game.
In Real Life听(podcast):听From the creator of MTV鈥檚听Catfish, In Real Life explores love in the confusing, crazy, mixed-up digital age.听Catfish听host and creator, Nev Schulman, talks to real people looking for real connections in a place where 鈥渞eal鈥 is so easy to fake.
The Elvis Sessions (video):听Elvis Duran has the number one top 40 Morning show in the country. He has the uncanny ability to dig听throughout听the day to day gossip and connect with the true passion that drives artists and celebrities. By finding out what these stars are truly passionate about, viewers will see the true and authentic side of their personality and see that their dreams reach far beyond selling a million records.
My Journey (video):听 Behind every great artist and every incredible success story is a听journey. And no matter how big or听successful an artist听becomes, their road to听the top is paved听with years of challenges, setbacks,听multiple tests of determination and finally, that big break. My Journey听focuses on the lesser told stories of the biggest artists in the world actually got to the top of their game.
Urban Legends with Big Boy (video):听There is one stop-over for every hip-hop great: LA radio legend Big Boy. Combining the best elements of rap, celebrity and comedy, Big Boy鈥檚 Guest List is a who鈥檚 who of the hip hop elite. Big Boy has the ability to draw the听biggest听names in urban music to come to him and share their personal stories in front of millions鈥.sometimes for the first time ever. Whether it鈥檚 Kendrick Lamar launching his new promotional effort behind To Pimp A Butterfly or Snoop Dogg revealing unknown tales about his respect of producer Easy E, Big Boy gets the legends of urban music to share secrets they wouldn鈥檛 anywhere else.
On the Fly with Paul Costabile (video):听Paul Costabile is iHeartRadio鈥檚 go-to emerging viral personality, because only he can get artists to let their guard down and improvise in truly entertaining and surprising ways. Whether it鈥檚 Chris Martin singing emotionally to an old shoe, trading听Secret听Santa gifts with Sam Smith and Rita Ora,听Ed Sheeran doing a freestyle rap on the fly, you never know what you鈥檒l get when an artist goes On the Fly with Paul Costabile.
The Soundfront included special performances from breakout artists George Ezra and Ella Henderson.听 In addition, Evan Spiegel, CEO of Snapchat, was on hand at the Soundfront to talk about expanding the relationship between 黑料爆料 and Snapchat 鈥 and how 黑料爆料 is uniquely positioned to use the power of sound to drive social results. The two companies are expected to announce details of their expanded partnership later this year.