Clear Channel Media and Entertainment Launches The New iHeartRadio Theater Los Angeles听With Katy Perry
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Clear Channel Radio听Stations and The CW Network to Air Katy Perry iHeartRadio Album Release Party Hosted by Mario Lopez
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On-Air Radio and Social Media Partnership with Walmart to Launch Katy Perry's New Album
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Los Angeles, Ca. 鈥 October 3, 2013 鈥听Clear Channel Media and Entertainment today announced its听new music and events venue 鈥 iHeartRadio Theater Los Angeles 鈥 which will launch听on October 22 with a live Album Release Party featuring superstar recording artist听Katy Perry.听 Located at The Burbank Studios in Burbank, CA, the 20,000 square foot performance space (formerly NBC Lot - Jay Leno Tonight Show) will bring fans intimate performances from top recording artists as well as unique events like听exclusive iHeartRadio Album Release Parties,听to provide artists, labels and partners with a variety of innovative promotional opportunities.听
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The iHeartRadio Theater Los Angeles will kick off with the Katy Perry iHeartRadio Album Release Party which will celebrate the release of her new studio album,听PRISM, set to be released that day.听 The event will feature a live performance and Q&A with Katy Perry discussing the behind-the-making of her upcoming album, hosted by on-air talent and TV personality Mario Lopez.听 The Theater鈥檚 grand opening is sponsored by Sony Electronics and has been equipped with Sony 4K professional cameras and other production equipment, as well as Sony TVs.
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The event will air in its entirety live on 175 Clear Channel Contemporary Hit Radio (CHR), Adult Contemporary (AC) and Hot AC stations around the country on October 22, at 6 p.m. PT.听 In addition, the party will be recorded and televised on The CW Network on October 25 at 9 p.m. ET.
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Walmart, in partnership with Monster Headphones and AT&T, will be the official on-air radio and social media partner for the Katy Perry iHeartRadio Album Release Party.听 Walmart will be featured in all Clear Channel radio station Katy Perry Album Release Party on-air and online promos, teases, and social activation beginning October 4, encouraging listeners to buy the album in stores.听 Clear Channel radio stations across the country will give a lucky listener and three friends a chance to win a VIP experience to the Katy Perry iHeartRadio Album Release Party and $10,000 spending cash.
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"The iHeartRadio Theater Los听Angeles will create pop culture events that reach tens of millions of fans across the country live on the radio as well as further extending our reach to video streaming and television platforms. It is a way for us to expand our support for incredible superstars like听Katy Perry听as well as exciting new and emerging artists,鈥 said John Sykes, President of Entertainment Enterprises for Clear Channel. 鈥淚n addition, the new Theater will enable Clear Channel and iHeartRadio to offer artists, labels and advertisers a variety of听unique on-air and online promotional and sponsorship opportunities.鈥
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"We couldn鈥檛 be more excited to have Katy Perry be the one to听break in our amazing iHeartRadio Theater LA,"听said Tom Poleman, President of National Programming Platforms, Clear Channel Media and Entertainment. "Similar to our iHeartRadio Theater in New York, our new theater gives artists like Katy Perry the perfect stage to showcase their new projects in front of an intimate studio audience, while reaching millions more through our听national broadcast audience."
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iHeartRadio Theater Los Angeles听joins the听iHeartRadio Theater New York听as the ultimate intimate performance space for artists and music. The East Coast iHeartRadio Theater is the听live performance home for iHeartRadio and Clear Channel Radio stations 鈥揨100, New York鈥檚 Hit Music Station; Q104.3, New York鈥檚 Classic Rock; 103.5 KTU, The Beat of New York; Power 105.1, New York鈥檚 Hip Hop & R&B; and 106.7 Lite FM, New York鈥檚 Best Variety.听 The iHeartRadio Theater New York has hosted nearly 100 shows since its doors opened in 2009, from artists including Green Day, Mariah Carey, Alicia Keys, Bon Jovi, Justin Bieber, Jennifer Lopez, John Mayer, Stevie Nicks and Mumford & Sons.